Alexa (not available for some languages and countries)
LCD Backlight Technology
Pixel dimming
Internet Streaming Services
NVIDIA GeForce NOW, LG Channels
Picture Enhancements
Picture Wizard, 100% Color Volume, AI Picture Pro, Game Optimiser, Brightness Booster, 100% Colour Fidelity, OLED Color, OLED Dynamic Tone Mapping Pro, α9 AI Super Upscaling 4K